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VAR Capital is an independent family office based in London and Dubai

Based in London, we offer asset management, lending and family office services to global clients.
 We work with...

Strategy

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Brand

View More

Digital

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Creative Content

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Placemaking

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Felix&Friends crafts luxury strategies for lifestyle, property, financial and commercial sectors, building brands that inspire,

establish connection and resonate with discerning global audiences to strengthen market authority.

Building your interactive brand world. Felix&Friends craft prestige brands of influence and enduring recognition.

establish connection and resonate with discerning global audiences to strengthen market authority.

Form meets function. Felix&Friends creates bespoke website and digital experiences designed to elevate.

establish connection and resonate with discerning global audiences to strengthen market authority.

Visual and verbal narratives. Felix&Friends develops brand content strategies that articulate emotional resonance.

establish connection and resonate with discerning global audiences to strengthen market authority.

Creating space, culture and destination. Felix&Friends develops placemaking and brand strategy for all sectors.

establish connection and resonate with discerning global audiences to strengthen market authority.

Our clients benefit from an institutional quality investment management and a bespoke family office offering designed 
around their objectives, timelines and risk appetite.

Our clients benefit from an institutional quality investment management and a bespoke family office offering designed 
around their objectives, timelines and risk appetite.

VAR Capital’s Services

Based in London and Dubai, we offer asset management, lending and family office services to global clients.

Knowledge & Experience

VAR Capital’s wealth of knowledge & experience

Our partners offer a depth of experience from backgrounds in banking, consulting and hedge funds, which gives us both an overview and real insight into the financial sector.

We also benefit from our unique access and the extensive experience of VAR Capital’s founding families. We believe in being proactive and agile, delivering outperformance through a dynamic strategy and an unconstrained approach.

Vikash

Vikash joined VAR Capital from Barclays, where he was part of the Key Clients and Family Offices team within the UK private bank. Vikash was also a member of the Investment Committee of the UK private bank.

Vikash

Gupta

Job Title

Emily

Emily oversees major operations and drives strategic initiatives across our lifestyle and financial portfolios, ensuring VAR Capital remains a market authority.

Emily

Chen

Job Title

James

James has spent two decades reshaping digital strategies for luxury brands. His work bridges the gap between traditional brand marketing and highly optimized digital funnels.

James

Wilson

Job Title

Sophia

Sophia is the visionary behind our creative transformations, pulling inspiration from global aesthetic trends to craft sector differentiation for discerning clients.

Sophia

Rodriguez

Job Title

Mark

Mark is the visionary behind our creative transformations, pulling inspiration from global aesthetic trends to craft sector differentiation for discerning clients.

Mark

Thompson

Job Title

VAR Capital advises Allens of Mayfair on restructuring their real estate business
REPORTS

VAR Capital advises Allens of Mayfair on restructuring their real estate business

VAR Capital is proud to be the sole advisor to Allens of Mayfair, a London based Real estate company on their structural reorganization.

2026 Q1 Sector Analysis & Growth Vectors
REPORTS

2026 Q1 Sector Analysis & Growth Vectors

An in-depth review isolating compounding macro-economic indicators to map out prime investment strategies for the upcoming quarter.

VAR Capital has become a member of FAIRR, a global network of investors seeking to understand issues linked to intensive livestock production.

COMPANY NEWS28 MAR 2026

James Fleming has agreed to join VAR Capital as Vice Chairman of the Advisory Board. The appointment of James follows the recent award of Investment Team of the Year 2020/21 by the prestigious WealthBriefing Awards.

VAR Capital has become a member of FAIRR, a global network of investors seeking to understand issues linked to intensive livestock production.

Navigating Volatility in Global Equities with Smart Hedging Strategies

MARKET INSIGHTS25 MAR 2026

VAR Capital is proud to announce that our portfolios have consistently outperformed our peers, according to the Managed Portfolio Indice...

Navigating Volatility in Global Equities with Smart Hedging Strategies

VAR Capital is proud to announce that our portfolios have consistently outperformed our peers...

AWARDS20 MAR 2026

VAR Capital is proud to announce that our portfolios have consistently outperformed our peers, according to the Managed Portfolio Indice...

VAR Capital is proud to announce that our portfolios have consistently outperformed our peers...

VAR Capital’s wealth of knowledge and experience our partners offer a depth of experience from backgrounds in banking, consulting and hedge funds, which gives us both an overview and real insight into the financial sector.